About us

We Built the Studio We Wish Our Clients Had Found First

Glow Up Your Site exists because of what we kept seeing from the inside — on two very different sides of the same industry.

Chapter one

Two Jobs, One Conversation

For years we worked at opposite ends of the same problem.

Aldel spent a decade inside agencies building WordPress at scale — and, more often, repairing it. Untangling sites nobody wanted to touch. Dragging load times back from the brink. Making builds fast enough to deserve the traffic they were already getting.

Glaiza and Ginafee spent theirs in ecommerce operations, deep in the back ends of online stores across a dozen marketplaces. Fixing listings. Cleaning product data. Keeping the machinery running for owners who had a business to run instead.

Different work entirely. Somehow, the same conversation every time.

Chapter two

The Part That Bothered Us

Owners were paying for websites they had no real way to judge. Approve a mockup, send a deposit, wait a few weeks, hope. Sometimes it worked out. Often it didn't — and by then the money was spent and the site was live.

What made it worse was who it happened to. Not careless people. Busy ones. The plumber, the clinic, the family shop — the people least equipped to spot a bad build, because spotting one is a full-time skill in itself.

That isn't their failure. It's just how this industry has always sold.

So we stopped asking people to imagine it. We build the homepage first, for free, and let them look at the real thing.

Chapter three

We Build It Backwards

You tell us about your site. Within 48 hours you get a live preview of your rebuilt homepage — not a mockup, not a slide, an actual page you can open on your phone and send to your business partner.

No deposit. No card. No contract. If you love it, we build the rest. If you don't, you close the tab and you're out nothing but the ten minutes it took to ask.

It's a slower way to win work, and it means we occasionally build something for nothing. We've made peace with that. It's the only version of this business we wanted to run.

Chapter four

Small, On Purpose

We're six people: development, systems, design, art direction and operations. That's deliberate. Nobody gets handed to a junior after the pitch, because there is no pitch team — the people who show you the preview are the people who build the site.

It also means we take on fewer projects than we could. We'd rather finish yours properly than start three.

What we hold to

Four Things We Don't Bend On

Fast, Not Just Fast-Looking

Performance is designed in from the first build, not bolted on when someone complains. Speed is the difference between a visitor and a customer.

It's Yours to Keep

Standard WordPress, editable by you, hosted wherever you like. No proprietary system holding your site hostage if you ever want to leave.

Words Carry the Page

The prettiest site in the world sells nothing if it never says what you do or asks for the business. Copy gets the same attention as pixels.

You See It Before You Pay

Every promise on this site is one you can check before spending a penny. That's the whole model, and we're not interested in a version without it.

The team

The People Who'll Actually Build It

Same faces from first preview to launch day. Hover over anyone to meet the less professional version.

Glaiza

Founder & CEO

Started the whole thing.

Came up through ecommerce operations, running catalogues, listings and back-end workflows for online sellers across Amazon, Walmart, Shopify and a dozen other marketplaces at an accuracy rate most agencies would envy. Founded Glow Up Your Site on one conviction: a rebuild should be something you can judge before you pay for it. Still reviews every preview before it goes out.

Aldel

Senior Developer & Systems

Makes it fast. Keeps it up.

Ten years building WordPress at scale and rescuing the builds that broke: untangling legacy sites, dragging Core Web Vitals back into the green, and running the servers and deployment plumbing underneath. Owns architecture, performance and technical SEO here, which is the unglamorous half that decides whether a beautiful site actually loads.

Nard

Senior Graphic Designer & Art Director

Sets the look.

Leads art direction across every build, which is the part that decides whether a visitor trusts you in the first three seconds. Keeps a whole site looking like one considered thing rather than five different ideas stitched together.

Ginafee

General Virtual Assistant

Nothing gets dropped.

Four years in ecommerce operations: product content, catalogue clean-ups, marketplace updates and the spreadsheets that hold it all together. Keeps projects moving between the design and the build, so content arrives prepared, data gets checked, and questions are answered before you have to ask twice.

Nichol

Web Developer

Turns designs into pages.

Builds approved designs out into working, responsive pages. He also handles the fixes, updates and small improvements that keep a site healthy long after launch day.

Maitha

Senior Graphic Designer

Sweats the details.

Designs the pages, components and assets that make a build feel finished: spacing, type, imagery and the hundred small visual decisions nobody notices until one of them is wrong.

Angel Grace

SEO and Social Media Manager

Gets the site found, then keeps it talked about.

Runs the half of the job that starts the day after launch: keyword research, on-page SEO, content planning and a social calendar that keeps a new site from going quiet in week three. Reports in numbers you can check — impressions, clicks, average position — rather than screenshots of a follower count.

The junior department

Management We Didn't Hire

No billable hours, no logins, and an alarming amount of influence over the office. Hover at your own risk.

Age 8

Alexis

The Constantly Curious

Has a follow-up question. Always.

Runs discovery, in the sense that nothing in this house survives without being asked why. Recent lines of enquiry: why the sky is blue, why people pay for websites before they get to see them, and whether the internet gets tired at night. The middle one is roughly why this company exists. The last one took us longer to answer than we would like to admit.

Age 8

Kael

The Speaker

Volume: maximum. Mute: unavailable.

Opens every meeting, including the ones nobody scheduled. Holds firm positions on snacks, dinosaurs and why this call should end now. If you ever hear an impassioned speech in the background of a video call, that is Kael delivering the quarterly address.

Age 7

Alfred

Sgt. At Arms

Keeps order. Mostly.

Enforces house rules nobody has ever written down, chiefly who sits where and which cup belongs to whom. Guards the office door with a plastic sword and a strict policy on unauthorised entry. Has never lost an argument, largely by declaring the argument finished.

Age 3

Allister

Peacekeeper

Peace not guaranteed.

Given the title on the theory that handing the loudest person the peacekeeping job might settle things down. It did not. Maintains a steady background hum on every call and has personally stress-tested three keyboards to destruction. Nap time is the only scheduled downtime we plan around.